在线阅读本书 If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step–by–step guides, checklists, quizzes and hands–on tutorials will help you execute a social media marketing campaign in j...(展开全部)

Now more than ever, we need to understand social media - the good as well as the bad. We need critical knowledge that helps us to navigate the controversies and contradictions of this complex digital media landscape. Only then can we make informed judgements about what's happening in our media world, and why. Showing the reader how to ask the right kinds of questions about soci...(展开全部)

《网络营销3.0：Google，社会化媒体和博客引爆的集客式营销》是一本网络营销的高级指南。它将Web上各种形式的媒体有机地联系在一起，试图打造一个后数字时代的新型营销模式，即集客式营销。 　　《网络营销3.0：Google，社会化媒体和博客引爆的集客式营销》非常适用于有心在新媒体时代有所作为的营销人员和创业者，对各类相关从业者而言也不失为拓展自身认知的参考读物。它不仅教你如何制作富有吸引力的内容使顾客自己上门，更阐明了如何利用各种网络媒介提升自己的影响力，取得1+1=3的营销效果。 Stop pushing your message "out" and start pulling your customers "in"Traditional "outbound" marketing methods like cold-calling, email ...(展开全部)

This title includes access to 3 exclusive ebooks for hardcover readers only! The secret to successful word-of-mouth marketing on the social web is easy: be Likeable. "Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant". ...(展开全部)

This title includes access to 3 exclusive ebooks for hardcover readers only! The secret to successful word-of-mouth marketing on the social web is easy: be Likeable. "Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant". ...(展开全部)

"This book is comprehensive and magisterial, and at the same time enormously readable. It will undoubtedly become one of the very few definitive texts in the rapidly growing field of media and cultural studies, providing a crucial link to critical theory and to social theory as a whole." Professor William Outhwaite, University of Sussex "An extremely powerful and sustained diag...(展开全部)

"This book is comprehensive and magisterial, and at the same time enormously readable. It will undoubtedly become one of the very few definitive texts in the rapidly growing field of media and cultural studies, providing a crucial link to critical theory and to social theory as a whole." Professor William Outhwaite, University of Sussex "An extremely powerful and sustained diag...(展开全部)

Social media are an integral part of contemporary society; transforming the way we communicate, use information and understand the world, so we must explore critical questions about social media and dig deeper into issues of ownership, power, class and (in)justice. This book does just that, equipping students with a critical understanding of the complexities and contradictions ...(展开全部)